I am an innovative and accomplished Graphic Design professional with experience providing comprehensive coordination of all product development activities from research to market to event planning. With a technically strong background in graphic design, marketing strategy, and web design, I offer more than 10 years of expertise and creativity.
I have proven experience collaborating with photographers, printers, other designers, and clients to provide the best end product. Examples of key achievements include designing and product development for large clients such as Cedar Point, Nickelodeon Studios, and Disney. Conceptualized and executed designs making it to store shelves.
A combination of formal education and comprehensive hands-on experience as a Graphic Designer will make me an excellent addition to your organization.
I am an innovative and accomplished graphic design professional
with over 15 years experience
Digital & Print Designer
2020 - Presently
As a freelance graphic designer, I enjoy the ever-changing landscape of my work, collaborating with a diverse range of clients who have distinct needs and projects.
Clients include:
My adaptability allows me to take on a multitude of tasks, spanning catalog design, print work, email design, product photography, social media design, branding development, copywriting, web designing, and participating in marketing brainstorming sessions.
Every day I embrace the challenges that came my way. Whether I'm immersing myself in the creative process of designing captivating catalogs that showcased a company's products in the best light or crafting eye-catching print materials for events and promotions.
As a product photographer, I take pride in presenting products in their best light. Each shot is an opportunity to capture the essence of a brand and connect with audiences on a deeper level. From books to food, every product has a story to tell, and through photography, I bring those stories to life.
Brand development was a significant aspect of my freelance journey. Understanding the essence of each brand and its target audience, creating logos, color palettes, and brand guidelines that spoke to their values and aspirations, empowering them to stand out in their respective markets.
Surprisingly, I discovered my talent for copywriting along the way. Crafting catchy headlines for social media posts or developing compelling product descriptions for catalogs allowed me to complement my designs with powerful words, making the overall impact even more persuasive.
In the digital realm, web design offered opportunities to create user-friendly and visually appealing websites. I enjoyed blending aesthetics with functionality, ensuring that each website conveyed the clients' messages effectively and provided a seamless user experience.
Participating in marketing brainstorming sessions. Collaborating with clients and marketing teams, I contributed my creative insights and design expertise, helping shape strategies that aligned with their objectives and target audience, setting the stage for successful campaigns.
Graphic Designer | Creative Director
2015 - 2019
As a graphic designer in the Ecommerce Marketing department, my role involved various responsibilities that contributed to the success of the company's online presence and marketing efforts:
I was responsible for designing web assets, which included developing and creating graphics for the website, such as banners, landing pages, product images, and other visual elements. These designs were essential in enhancing the user experience and driving conversions on the site.
I also created engaging social media graphics for different platforms like Facebook, Instagram, Twitter, and Pinterest. Through these visuals, I aimed to attract followers, increase brand visibility, and encourage sharing, ultimately bolstering the company's online presence.
In the realm of email marketing, I designed visually appealing email templates, newsletters, and promotional materials. My goal was to entice subscribers and drive traffic to the Ecommerce site, contributing to successful email marketing campaigns.
Another vital aspect of my job was creating eye-catching graphics for digital advertisements, including display ads, Google AdWords banners, and sponsored social media posts. These graphics played a crucial role in attracting potential customers and boosting click-through rates for the campaigns.
I was involved in product photography and editing, ensuring that the product images displayed on the Ecommerce website were of high quality, attractive, and professional. Maintaining and developing the brand's visual identity was also part of my responsibilities. I ensured consistency across all marketing materials and adhered to brand guidelines to reinforce brand recognition and brand loyalty.
Collaboration with the web development team was essential for my work in User Interface (UI) Design. Together, we designed user-friendly and aesthetically pleasing interfaces for the Ecommerce website and mobile app, offering an optimal user experience.
Additionally, I designed various print materials, including brochures, flyers, posters, and packaging materials. These designs were instrumental in promoting products and maintaining brand consistency across different channels.
I continuously engaged in A/B testing and optimization to identify the most effective design variations for the target audience, ultimately leading to higher conversion rates. Keeping up-to-date with design trends, competitor analysis, and industry best practices was crucial in Ecommerce marketing. I conducted market and industry research to ensure that our marketing materials were contemporary and competitive
Collaboration and communication with other members of the marketing team, such as copywriters, content strategists, and social media managers, were essential to ensure a cohesive and effective marketing strategy.
Finally, I contributed to creating multimedia content like videos, animations, and interactive elements to engage customers and enhance their overall shopping experience on the Ecommerce platform.
Content Web Coordinator
2019 - 2019
My primary responsibility was the creation, organization, and maintenance of all digital content of the company website, plus the company's intranet site dedicated to serving employees.
In this role, I collaborated with various departments to understand their content needs and objectives. I worked closely with the marketing team to ensure that the company's branding and messaging were consistent across all online platforms. I regularly communicated with other team members to coordinate updates and ensure that the website reflected the latest developments within the organization.
To manage the company's web presence effectively, I utilized content management systems (CMS) WordPress and minimal coding with PHP/HTML/CSS to upload, format, and publish content. I dealt with troubleshooting website issues and actively sought solutions to optimize site performance and user experience.
In addition to external websites, I played a crucial role in maintaining the company's intranet site, which served as a central hub for internal communication and resource-sharing among employees. I ensured that the intranet was always up-to-date, with relevant information, company news, policies, and procedures.
I also managed the scheduling of content updates, adhering to editorial calendars and prioritizing time-sensitive content. I understood the importance of staying up-to-date with industry trends and best practices in web design and digital content management. I constantly sought opportunities to enhance the websites' functionalities, always striving to keep the digital platforms at the forefront of innovation.
Throughout my tenure as the Content Web Coordinator, I collaborated with a team of designers, developers, and content creators, fostering a supportive and efficient work environment
Production Designer
2014 - 2015
My main role was to create visually appealing and impactful catalogs that showcased our company's products and services in the best possible light. I collaborated closely with the marketing team, sales managers, and product experts to understand the goals and target audience for each catalog. This involved attending meetings, brainstorming sessions, and conducting thorough research to ensure I had a comprehensive understanding of the products and their unique selling points.
Once armed with the necessary information, I dived into the design process. I utilized various graphic design software and tools to craft engaging layouts, selecting the right fonts, colors, and images that aligned with our brand guidelines. Each page was meticulously crafted to maintain a coherent theme and a seamless flow, guiding readers through the catalog effortlessly.
I took pride in my attention to detail, meticulously proofreading and reviewing the design to ensure there were no errors or inconsistencies. Alongside this, I also made sure the catalog design was optimized for both print and digital platforms, considering factors such as resolution, file formats, and color accuracy.
Throughout the project, I collaborated with the marketing team to gather feedback and incorporate any necessary changes. I embraced constructive criticism, knowing it was essential to deliver a final product that met and exceeded our marketing objectives.
Graphic Designer/Product Designer
2007 - 2014
Product Conceptualization: Generate innovative and marketable ideas for novelty products that cater to various themes, occasions, and interests. Understand current trends and customer preferences to create designs that stand out in the market.
Design Development: Utilize my artistic skills and expertise in product design software to craft eye-catching and appealing prototypes. Ensure that the designs not only look impressive but are also functional and feasible for mass production.
Product Testing: Oversee the testing and refinement of product prototypes, gathering feedback from team members, and potential customers to fine-tune designs and ensure optimal performance.
Market Analysis: Conduct regular market research to identify emerging trends, competitors' products, and consumer demands, using insights to stay ahead in the novelty product market.
Business Owner & Artisan Soap Maker
Small Business
Running a small homemade soap shop alongside my busy freelance design work has been both challenging and rewarding. I wear multiple hats, taking charge of everything from purchasing materials and equipment to the actual soap manufacturing, marketing, and sales.
Juggling these responsibilities has provided me with a firsthand appreciation of how a company operates. I've learned the value of efficient time management, meticulous planning, and attention to detail. Every decision I make has a direct impact on the success of the business.
The creative aspect of designing and producing unique soap products fuels my passion. It allows me to experiment with different scents, colors, and textures, creating a product line that speaks to customers' preferences.
Moreover, the marketing and sales aspects have taught me the importance of branding and effective communication. I have honed my skills in crafting compelling product descriptions, engaging with customers through social media, and tailoring marketing strategies to reach a wider audience.
While it's a demanding venture, I wouldn't trade this experience for anything. It has given me valuable insights into entrepreneurship and business management, complementing my skills as a freelance designer. The combination of both pursuits has enriched my professional journey, providing a unique and holistic perspective that sets me apart in the creative industry.
Coffee Drinker
Sarcastic
Competitive
Hard Working
With a deep understanding of design principles, a keen eye for detail, and a commitment to exceeding expectations, I strive to make your brand stand out. From crafting captivating logos and illustrations to designing user-friendly websites and eye-catching print materials, my skills encompass a wide range of graphic design needs. Moreover, my responsiveness, open communication, and a collaborative approach ensure that your vision remains at the forefront of every project. Let's work together to transform your concepts into impactful and memorable visual experiences.
Expertise in capturing compelling visuals, often used to enhance design projects with original imagery.
Skill in selecting and arranging fonts to create visually appealing and readable text elements in designs.
Artistic talent for creating custom visuals, illustrations, and graphics to convey messages or stories.
Crafting consistent and memorable visual identities for businesses or products, including logos, colors, and guidelines.
Proficiency in designing materials intended for physical printing, such as brochures, posters, and catalogues.
Creating eye-catching visuals and graphics for digital platforms to engage and inform audiences effectively.
Designing visually appealing and responsive email templates that convey messages effectively and attract engagement.
Designing user-friendly, visually appealing websites that provide an optimal online experience.
Designing packaging that not only protects products but also communicates brand identity and captures consumer attention.
Creating booth designs for trade shows and exhibitions to attract visitors and effectively showcase products or services.
Kandi was quick to help me with a last minute project. Drawing up some fun designs for a birthday party. Her art fit right in with the birthday boys space theme!
Kandi is very easy to work with. My fiance and I are getting married this fall and she is making our place cards as well as a keepsake memory box which will be used in lieu of a guest book. Kandi has been very diligent in following up with me to make sure we have the look we want.
Kandi is endlessly inventive. Recently, just for the fun of it, she created a book about how we met. She not only wrote teh story, she illustrated it, then designed and produced the book itself. The drawings were fresh and lively -- touched with genius. She gave it to me for my birthday -- one of the best presents I've ever gotten!
For professional networking and updates, click the link to visit my LinkedIn profile.
